ABB Robotics Industrial Robotics & Automation | Field Selling Excellence

ABB Robotics Industrial Robotics & Automation | abb.com
 

Category: Field Selling Excellence

Solution: ABB Robotics deployed Showpad to 700+ sellers across 37 countries, transforming how field teams prepare for customer meetings, access product content, and follow up after conversations. What started as a content management initiative evolved into a full sales enablement platform — unifying product knowledge, training, customer-facing presentations, and post-meeting analytics into one global experience that works online and offline.
 

Capabilities used: Content Management · Sales Readiness · Buyer Engagement · Analytics & Insights · Integrations
 

Results: 700+ sellers enabled across 37 countries · One global source of truth for all customer-facing content · Significant reductions in time spent searching for materials · Thousands of customer content shares extending conversations beyond the meeting

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