Fabletics Activewear & Athleisure Retail | AI Pioneer

Fabletics Activewear & Athleisure Retail | fabletics.com
 

Category: AI Pioneer

Solution: Fabletics built FOCUS, an AI-powered retail enablement ecosystem supporting 126+ stores and 1,900+ employees globally — all managed by a two-person training team with no added headcount despite 50%+ employee growth. AI-assisted workflows cut product knowledge module development from 15 hours to 1.5, enable same-day content translation for international markets, and power Search and Chat tools employees use daily for everything from product questions to coaching guidance. A Roleplay AI pilot extends AI from knowledge access into skill development, letting associates practice the membership pitch before hitting the floor.
 

Capabilities used: Content Management · Sales Readiness · Buyer Engagement · Analytics & Insights · Genie Assistant · Roleplay AI · Authoring AI · Field Meeting AI
 

Results: 90% reduction in content development time · 248,000+ AI-powered questions in 2026 YTD · 208,502 completed learning activities through August, up 48% over all of 2025 · Platform expanded from Retail to International, Wholesale, and HQ

Ready to make your pick?

Sign in or create an account. You'll need to use your work email address and activate your account via email to make your vote count. Happy voting!