Shaw Industries Flooring & Building Materials | Rising Star

Shaw Industries Flooring & Building Materials | shawinc.com
Category: Rising Star
Solution: Shaw Industries inherited a Showpad environment that had become a “content landfill” — thousands of assets with no governance, inconsistent organization, and searchability that frustrated sellers. In under nine months, the team archived 1,000+ outdated assets, built governance frameworks from scratch, established a continuous seller feedback loop, and rolled out AI-Powered Search through a structured 50-user pilot before scaling broadly.
Capabilities used: Content Management · Sales Readiness · Buyer Engagement · Analytics & Insights · Integrations
Results: 1,000+ outdated assets archived · Platform NPS increased from 1 to 21 (2,000% YoY) · Promoter share grew from 45% to 59% · AI-Powered Search moved from business case to pilot to broad rollout in months · Showpad repositioned from storage tool to strategic enablement asset
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