Closing Smarter in MedTech: The AI Prescription for High-Performance Selling

AI is already transforming how medical buyers research and make decisions. But most MedTech sales teams are stuck juggling disconnected tools and stalled pilots — with no clear path forward on how to turn AI potential into real results.

To compete, teams need more than tech. They need a strategy built to navigate real-world barriers like data governance, compliance, and change resistance.

In this live workshop, Omar Khateeb, host of the State of MedTech podcast and Chris Kosrow, an award-winning sales leader at Showpad, bring over 20 years of frontline experience driving MedTech growth from the OR to the boardroom. They’ll walk you through what’s driving the AI shift in MedTech sales today, how to assess your organization’s AI maturity, and how to overcome adoption barriers.

What you’ll learn:

• Assess your team's maturity with Showpad’s AI-Enabled Sales Assessment, alongside Omar and uncover where your team stands.
•  Discover the four essential pillars of AI integration that align sales, marketing, and enablement around measurable growth.
• Get real-world examples from industry leaders on what it takes to overcome adoption challenges and make your AI stick. 

Meet your speakers:

Chris Kosrow | Director of Sales, New Business, Showpad

Chris Kosrow is Showpad’s Director of New Business Sales for North America. Over the last seven years, he’s helped ambitious revenue teams stand out from the competition through smart, incremental improvements in sales behavior and execution.

Chris is a passionate student of the art and science of sales — constantly testing plays, tactics, and strategies to find even the smallest edge. While he’s all about the “1% gains,” he sees AI as a game-changer that can move the needle far beyond that. He coaches his team on embedding AI into daily sales workflows to drive consistency, efficiency, and smarter conversations.

Omar Khateeb | Host of the State of MedTech

Omar M. Khateeb is the founder of Khateeb & Co., a leading marketing agency helping Medtech startups drive adoption, raise capital, and grow their commercial presence through strategic storytelling and digital media.

With a background in surgical robotics and over a decade of experience leading go-to-market strategies for high-growth healthtech companies — including two IPOs — Omar has built a reputation for category design, market engineering, and attention-led demand generation.

He is also the creator and host of The State of MedTech, the industry’s #1 podcast for surgical innovation, featuring conversations with founders, investors, and clinicians shaping the future of healthcare