From Guesswork to Greatness: How Marketing Teams Use AI to Create Content That Sells

Hey Community,

You’ve invested time and effort into building robust playbooks and high-value content to empower your sales teams. But even the best materials fall flat if they’re not used effectively.

As marketers, there’s nothing more frustrating than pouring time into content that sellers can’t find, don’t use, or say is irrelevant. If your hard work isn’t driving impact, it’s time to rethink your approach.

Join us for a live, practical conversation on July 11, From Guesswork to Greatness: How Marketing Teams Use AI to Create Content That Sells, hosted by Showpad as part of The MarketingProfs AI Friday Forum. We're sitting down with Meghan Martell, Head of Marketing at Bruker Applied Mass Spectrometry, to share how her team stopped the cycle of content waste and started building a data-driven content strategy that sellers love.

In our 30-minute session at 12:30pm EDT, you’ll learn:

• Why good content gets overlooked — and how to fix it
• How to use AI to cut the guesswork and build content sellers actually want
• Ways to boost content usage, visibility, speed to field, and prove your ROI

By registering, you’ll access all MarketingProfs AI Friday Forum sessions, including:

• 11:30am EDT: Updated Prompt Engineering Basics for Marketers 
• 1:15pm EDT: If You’re Not Findable in AI Search, You Don’t Exist

Date: July 11

Time: 11:30am - 2:00pm EDT | 5:30pm - 8:00pm CEST

Register here