How AI and Intelligent Tech are Evolving Seller-Clinician Interactions

Sales training is entering a new era. One where AI, immersive content, and smarter coaching redefine how sellers connect with clinicians. In this virtual event, Showpad’s VP of Sales, Jay Burrous, and Infuse Medical’s Jordan Erickson will share four powerful shifts transforming the seller–clinician relationship.
 

What you’ll learn:

• How sales training is evolving to create trusted advisors
• How AI-driven learning paths speed up seller ramp time
• How immersive content boosts clinician engagement
• How to showcase device fit and outcomes without in-person demos

Meet your speakers:

Jay Burrous | VP Global Sales, Showpad

Jay Burrous is an accomplished and results-driven executive leader with proven performance leading global sales functions, driving aggressive growth targets, and building high-performing sales organizations. Currently serving as Vice President of Global Sales and Partnerships at Showpad, he has a proven track record of success in various leadership roles across multiple organizations, including Khoros and MongoDB. Jay possesses a deep understand of sales strategy and enterprise software solutions. Jay is passionate about leveraging technologies and innovation in sales processes. Jay currently resides in London, England, but hails originally from Texas in the United States.

Jordan Erickson | SVP Account Services, Partner, Infuse Medical

Jordan Erickson is the cofounder of Infuse Medical, where he has spent nearly 20 years helping medical device and diagnostics companies translate complex science into engaging digital experiences. With a background at the intersection of technology, storytelling, and healthcare innovation, he partners with leading manufacturers to create immersive VR training, interactive applications, and high-impact 3D animations. His work accelerates clinical competency, elevates sales enablement, and bridges the gap between medical innovation and understanding—empowering clinicians, sales teams, and decision-makers with tools that inspire action and improve clinical outcomes.