How to Make Your Sales Methodology a Living Part of Your Sales Culture

Uplevelling your sales team’s performance hinges one thing: your sales methodology. Yet 40% of revenue leaders report that their methodology failed to deliver the value they expected. While building and launching a methodology takes work, reinforcing it day in and day out is the real challenge.

That’s why we’re bringing together two experts who know how to make methodologies stick.

On September 4th, join Showpad’s enablement experts Vanessa Metcalf and John McClellan in this live event, hosted by The Sales Enablement Collective, to learn how to make your methodology an embedded part of your sales culture. We’re talking real adoption and lasting results. 

What you’ll learn:

• Build a value-driven methodology: Pinpoint the signs that it's time for a new methodology and learn the core pillars of value selling.
• Set up for success from day 1:  Discover how to align key stakeholders and define both leading and lagging success metrics to measure ROI.
• Drive lasting reinforcement: Gain actionable strategies on how to integrate methodology principles into your sales tech stack, and within everyday team activities. 

Meet your speakers:

Vanessa Metcalf | VP of Global Revenue Enablement, Showpad

Vanessa Metcalf resides in Toronto, Ontario, and has spent close to a decade in SaaS across sales individual contributor, sales leader, revenue operations and revenue enablement roles. She is passionate about building high performing teams in fast growth environments, with experience at both start up and established global organizations, including Top Hat and Docebo, and now at Showpad.

John McClellan | Director of Revenue Enablement, Showpad

John McClellan is based in Des Moines, Iowa, and is the Director of Revenue Enablement at Showpad. With more than 10 years of experience in revenue enablement, GTM strategy, sales operations, and product marketing, John is passionate about proving the impact enablement can have on a business.