2026 Excellence in Action Awards | Our Winners 🏆
Celebrating the teams turning revenue potential into real results. Meet the winners.
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The votes are in — and the winners of the 2026 Excellence in Action Awards have officially been announced. These customers and partners are redefining how their organizations prepare sellers, engage buyers, and drive measurable revenue outcomes.
Narrowed from 67 applications, 1,700 community votes, and evaluated by five Showpad leaders, this year’s 11 winners represent the best in revenue effectiveness. Their stories prove what’s possible when the right strategy meets bold execution.
Explore why each winner stood out — and the work that’s raising the bar for what field-selling teams can achieve.
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2026 Excellence in Action Customer Award Winners
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Hundreds of votes. One incredible lineup of winners. Thank you to everyone who joined the awards, celebrated our semi finalists, voted, commented or has been a part of this story in one or the other way.
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Drumroll please ….Â
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| AI Pioneer Award: | Labcorp embedded AI across the full enablement lifecycle for approximately 1,200 sellers. The team achieved 100% completion rates for Roleplay AI, Showpad’s sales simulator, generated 200+ crowdsourced AI use cases, and reduced content development effort by an estimated 60–70% with Showpad Genie. Participants completing Roleplay AI scenarios consistently outperformed non-participants in revenue generation and opportunity creation. Award finalists: Siemens Electrical Products USA, Hitachi Vantara, Fabletics |
| Business Impact Award: | Qualys reduced its content library by approximately 40% while increasing seller adoption of Showpad from 75% to 85%. Seller searches returning relevant results improved 41%, and in-app content views grew 87.5% — turning Showpad from a content repository into a trusted enablement platform. Award finalists: PointClickCare, Stäubli, B. Braun Melsungen AG |
| Buyer Engagement Excellence Award: | Thermo Fisher Scientific built reusable customer Resource Hubs in Showpad’s Shared Spaces and a visual Implementation Roadmap. This connected three distinct seller roles into one unified buyer journey — from onboarding through implementation and growth. During the pilot, customer time to go-live dropped by an estimated 33–50%, and eight of 15 Strategic Account Executives adopted the process within two months of launch. Award finalist: Grifols |
| Campaign Excellence Award: | Working with Showpad partner Bridge, Edwards Lifesciences built a structured campaign framework that centralizes assets, training, and key messages alongside engagement tracking. The new approach improved field readiness and strengthened alignment between marketing and field sales teams. Award finalists: IFF, Caldic |
| Channel Enablement Excellence Award: | ExxonMobil built a channel playbook featuring real distributor success stories that scaled across its network without centralized training overhead. The result: 30% faster sales cycles, re-engaged buyers through Shared Spaces. Award finalists: Carestream Dental, Pentair Flow |
| Field Selling Excellence Award: | CooperVision's Navigator application, built with partner Bridge, is deployed across 17 countries with 400+ active users. It delivered approximately 30% faster sales growth across 500 matched customer locations, compressed new rep onboarding from three months to 2.5 weeks, and increased seller confidence by 60%. Award finalists: ABB Robotics, ProDriven Global Brands |
| Rising Star Award: | Luceco achieved 50%+ organic license growth and an 88.9% active user rate within three months of launching Showpad. In that time, the team created 364 Shared Spaces, with new contacts linked to Showpad activity already progressing through buying stages in Salesforce. Award finalists: Citrix, Airshare |
| People’s Choice Award: | Shaw Industries earned overwhelming community support after reinventing Showpad from a “content landfill” into a strategic enablement asset in less than nine months — archiving 1,000+ outdated assets and building governance frameworks from scratch. |
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| Partner Excellence Award — Americas: | Infuse Medical built a Workweek Planner and Cost Calculator as a Showpad Experience for Roche’s AVENIO Edge System. The apps turned complex workflow efficiency and cost-per-sample conversations into visual, interactive experiences that drove stronger organic adoption among field sellers. Award finalists: Enablism × Carestream Dental, People Productions × BD |
| Partner Excellence Award — EMEA: | Bylt designed and engineered the Multilam Selector using Showpad’s Experience apps, SDK, and AppsDB — a custom proposal tool that unified sales, engineering, and business management into a single source of truth. Award finalist: Clok × The Binding Site |
| Global Partner Impact Award: | Since 2021, Bridge and CooperVision have continuously iterated on the guided selling tool Navigator, delivering a 6% increase in annual revenue attainment, ÂŁ2.8M (approximately $3.7M) in incremental revenue, and sellers 26% more likely to achieve quota across 17 countries. The collaboration earned Gold for Best Innovation at the 2024 Digital Impact Awards. |
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For more information about the Excellence in Action Awards and this year’s winners, visit eia.showpad.com/2026-winners.
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About Excellence in the Field
Several of this year’s winners will be recognized in person at Excellence in the Field, Showpad’s exclusive half-day executive workshops for revenue leaders across marketing, sales, enablement, and revenue operations. Events take place in New York (October 8), Chicago (October 15), London (November 12), and Düsseldorf (January 21, 2027). To learn more or request an invitation, visit eitf.showpad.com.
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Let’s give it up for our winners in the comments! 🏆
