News & Wins

Hi Community, I hope the first two months of 2026 have been power-packed, insightful and enthusiastic for you as it has been for us. The last eight weeks have been all about setting a strong foundation for the year ahead, focusing on automation, consistent communication, and introducing the new experts joining our journey. 📈 Highlights from Jan and Feb 2025 Product Recap: Revisit a year defined by AI and global scale, highlighting the analytics and automation features that are now driving our 2026 strategies. (as shared by ​@MAS ) Stop the Manual Edits: ​@Matty_Wampus shared how to automate co-branded content for partners, ensuring your brand stays consistent without the administrative burden. Kickstart 2026 with the Right Enablement Skills: ​@Erwan Moisan shed light on tailored sales enablement communication, emphasizing that consistency in messaging is the key to rep confidence in the new year.🌟 Community SpotlightThe heart of The Rev is its people. This period, several key Showpad

Welcome to 2026 Rev Community! 👋How did the holidays treat you? We hope you had a great time with your loved ones and are back to the grind with enthusiasm and eagerness to ace 2026! From exciting product updates to fresh content, December was a month shaped by innovation, connection, and a whole lot of AI. Here’s a quick recap 👇 🌟 Community Spotlight  Meet ​@Tonje from ABB Robotics Sweden 👋As a Global Training Coordinator based in Mölndal, Tonje was honored with the Best-in-Class Enablement Award at Excellence in Action and was part of our London offline event, making a strong impact through her enablement leadership and community involvement. Drop a Hi here! Also, say hi to Pavithra, a RevOps BI Analyst at Showpad, is a new member of The Rev community. She hopes to bring strong data and revenue operations expertise to the group, actively engaging with peers and contributing to discussions that drive insights forward. 🧩 Highlights from DecemberWhile December was a slightly quiet

Hi Community, In 2025, we drove Showpad forward through four major seasonal releases: February, May, August, and November. Each of them brought bold architectural upgrades and game-changing AI features. And while those months stole the spotlight, the in-between periods were packed with key usability improvements and tighter CRM integrations. Let’s take a look back at a year of growth and what it sets up for 2026. The Major Releases: Feb, May, Aug, Nov The heaviest lifting this year, including major AI integrations, improved reporting, and architectural overhauls arrived in these four pivotal updates.February: Strengthening FoundationsThe year began by fortifying the infrastructure for enterprise content management. The new Admin App: We fully transitioned to the new interface for Admins this year, launching GA in February. The update brings a 10x UX improvement, modernizing daily workflows with a faster interface and powerful features like Automation Rules, Global Search, AI-powered Pa

Hi Community,If you haven’t heard yet, Showpad has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms.For us, this isn't just another industry accolade, it’s validation of the work we are doing together to change how revenue teams operate. Whether you are an admin structuring libraries or a seller closing deals, this recognition belongs to you as much as it does to us.This year’s report comes at a pivotal moment in our history. Following our recent union with Bigtincan under Vector Capital, this recognition highlights the massive potential of our combined strengths. We believe this placement confirms that our strategy unifying content, coaching, and enterprise-grade AI is exactly what revenue teams need to win.Why we believe Showpad is a Leader The 2025 report evaluated vendors based on their “Completeness of Vision” and “Ability to Execute.” Showpad was recognized for its ability to help organizations operate with greater speed and confidence. Th

Hey Rev Community! 👋How did November treat you? From exciting product updates to fresh content and on-the-ground events, November was a month shaped by innovation, connection, and a whole lot of AI. Here’s a quick recap 👇 🌟 Community Spotlight - ​@NWinterfeldt Nikolaus Winterfeldt is a Marketing Manager at Olympus, in Germany. A member of The Rev since August 2024, he brings a sharp perspective on medical technology marketing and customer engagement. Nikolaus has been one of the top contributors on the Rev (specifically in the Ask and Answer section).Drop a hello to Nik here.🌟 Highlights from NovemberNovember’s hottest discussions were shaped by Showpad’s latest AI innovations, product enhancements, and strategic insights. Here are the standouts:The AI-Powered Revenue Accelerator: Turning Sales Enablement into a Strategic Growth EngineLearn how AI is reshaping sales readiness, improving coaching, and driving predictable revenue outcomes.  Read moreAI-Powered Page Localization: Stop

Hey Rev Community! 👋How’s everyone doing? October was a huge month at Showpad — full of big news, great conversations, and fresh ideas from all of you.If you missed any updates, here’s your quick catch-up on what’s been happening across The Rev and beyond.Big News: Showpad Merges with BigtincanOctober brought one of the biggest announcements yet — Showpad and Bigtincan have merged!Together, we’re combining strengths to redefine the future of revenue enablement, offering even more powerful tools and AI-driven insights to help teams work smarter and sell better. 🌟 Community Spotlight - ​@zpashko Meet Zach Pashko, coming to us from Philly and leading Commercial-Wide Enablement at AcuityMD. Zach drives excellence across all go-to-market teams — from Sales and Marketing to Customer Success — using Showpad as a key piece of his enablement ecosystem. He’s passionate about optimizing adoption, aligning content strategy to revenue goals, and learning from other high-growth teams here in The R

Hey Rev Community! I wanted to drop some thoughts in around AI as it’s something I’m talking a lot about with my customers at the moment. Over the past couple of years, a lot of AI has been added into Showpad, and we have a tonne more coming on the roadmap. So I wanted to highlight some of the features everyone should be using today, and look at some of the adoption challenges customers are facing.  Our AI-powered solutions focus on three awesome things: Automation, Efficiency, and giving you the best Decision Intelligence. Basically, Showpad AI is here to turbo-charge the three pillars of your enablement strategy: 1. Smart Content Management: Ditch the Clutter! 🧹Automation for Admins: Say goodbye to repetitive tasks! We streamline workflows by automating content organization. Our AI can even spot unclear filenames and suggest a standardized format (hello, AI-powered Filename Compliance!) so sellers can find things instantly. Precision for Sellers: No more endless searching! Features

 Sales Leaders want immediate results. Sales Enablement wants long-term capability. The tension is almost always about timing, not goals.Both sides want higher win rates, stronger pipeline, and consistent revenue. Scenario 1: Pipeline SlumpVP rejects training.Enablement reviews 60 calls, finds weak discovery, runs a 45 minute reset.30 day results: Discovery-qualified opps up 22 percent Deal size up 11 percent (Gong Labs 2023)  Scenario 2: Adoption ProblemEnablement launches a competitive playbook. Reps ignore it.Managers begin coaching it weekly. Adoption surges.Manager reinforcement drives a 65 percent lift in behavior change.(Gartner 2023)Win rate improves 18 percent. Scenario 3: Misdiagnosed Skill GapClose rates fall. Leadership requests negotiation training.Enablement checks CRM data: 41 percent MEDDIC completion 27 percent economic buyer contact They fix qualification. Win rate increases 14 percent.(CSO Insights 2023, Forrester 2024) What the Data Shows Enablement lifts win ra

 Hey Community, Thanks to everyone who joined our recent live workshop, The AI Blueprint for a High-Performing Sales Org. And a special thanks to our guest, Raj Vijayarangan, VP of Enterprise Applications & Architecture at PointClickCare, for bringing such a practical perspective on what it really takes to scale AI across a sales organization.AI is no longer a future concept, it’s here, reshaping how sellers engage, plan, and perform. Yet, many teams still face the same challenge: disconnected tools, manual processes, and stalled pilots that never quite reach production.In our session, Raj and I focused on one question: How do you move from AI potential to predictable performance?If you missed the discussion, the full recording is now available on demand.Here are three takeaways that stood out for me:Success starts when AI meets real workflows.It’s easy to get caught up in experimentation, but impact only happens when AI is embedded into how sellers actually work. Too many teams fa

  At first it might seem like a minor wording change, but to me it signals something much bigger. It reflects how companies are evolving, how customer journeys have changed, and how enablement is expanding in both scope and impact. Here are the main reasons I believe this shift matters. 👇 1. Revenue Is a Shared MissionMore companies are realizing that revenue is not just the responsibility of the sales team. It is a shared mission across marketing, customer success, and support as well. When the entire go to market organization contributes to revenue, all of those teams need the enablement, training, and alignment that used to sit only with sales. 2. The Customer Journey Has Fully EvolvedModern businesses are built around long term relationships, recurring value, and customer outcomes. That means the work does not end at the point of sale. Customer success now plays a direct role in growth. As a result, enablement has to follow the full journey and support every touchpoint that shapes

Hey Rev Community! 👋This is a slightly late, but an exciting post! August and September were months of momentum — packed with conversations, and a few exciting things we are working on.👇🌟 Community Spotlight - ​@Adam Piasecki  Adam is a Sales Enablement Trainee from Exabeam, and is one of our joinees in The Rev community! He’s already sparking conversations, sharing expert insights, and helping peers get even more out of Showpad. You can say hi to him here! 📢 Content That Got Everyone Talking🏆 Introducing Badges: We introduced new badges to our community to celebrate your contributions and make your entire journey on The Rev more engaging. Read more here.💬 5 Most Valuable ChatGPT Prompts for Sales Enablement Leaders: Discover five ready-to-use prompts that help sales enablement leaders boost productivity, improve content strategy, and spark smarter sales conversations — all powered by AI. Read more and share your thoughts here.⚙️ Best Practices for Maximising Showpad: Learn pract

 Sharing a resource for all of you Enablement Leaders - not from my brain - but from a collection of 19 reputable sources (i.e. Salesforce) and 45 total searches within those sources to produce...1 answer.  Which prompts have worked particularly well for you and your team? Let us know in a comment, please!  Here we are-The most valuable prompt in each category - Enablement Leader edition: Onboarding Training Content Creation Performance Analytics Competitive Enablement Sales Playbooks “You are leading a team of sales representatives. Develop a [specify length] onboarding guide for new sales reps so they can [desired action, e.g. make their first sale or demo] quickly and efficiently. Include an overview of our sales tools, product basics, and team culture/goals.” “You are a B2B SaaS sales trainer. Outline a 1-hour training module on [topic, e.g. effective discovery calls] for our sales team. Include learning objectives, key talking points (with examples), and an int

Thanks to everyone who joined our recent webinar, Closing Smarter in MedTech: The AI Prescription for High-Performance Selling. And a huge shout-out to our guest, Omar M. Khateeb — founder of Khateeb & Co. and host of The State of MedTech podcast — for sharing so many great insights.Sales teams are juggling more than ever — travel, call prep, follow-ups, CRM updates — all while trying to spend quality time with customers. In our session, Omar and I explored how AI can help MedTech sellers work smarter, not harder.If you missed it, the full recording is now available on demand.For those who just want the highlights, here are my top three takeaways:AI frees sellers to focus on what matters most.Too often, reps spend more time logging into CRMs and chasing admin tasks than engaging customers. Omar explained how AI can handle call prep, follow-ups, and data entry in the background, giving sellers back their most valuable resource — time with prospects and physicians.   Adoption is ever

We suddenly find ourselves enabling more Gen Z sellers – and they’re quietly pushing sales enablement to evolve. Their habits and norms are shaping how training and content should look moving forward.Quick note before we dive in: this post started as me talking into a voice recorder. Then I ran the transcript through ChatGPT to clean it up, cut the fluff, and make it more enjoyable to read. In a way, it’s co-created – human ideas, AI polish. 🤷‍♂️ 1. Micro-learning, TikTok-Style Gen Z thrives on bite-sized content: quick videos, interactive modules, and visual learning. Imagine your enablement hub feeling more like scrolling TikTok than flipping through a binder. Even 30-second learning bites can drive real engagement and faster ramp times. 2. Mobile-First by Default Phones are the new classroom. On my YouTube channel, 80–90% of views come from mobile – even long-form content. And most Shorts play without sound, making captions essential. If your enablement content isn’t optimized for

Hi Rev community,The votes are in, the results are tallied — and we’re thrilled to reveal the winners of Showpad’s first-ever Excellence in Action Awards! 🚀This year’s program was a true celebration of enablement excellence, with:80+ nominations from across industries, functions, and countries Nearly 2,000 votes cast by the community 22 incredible finalists who inspired us with their innovation and impactFrom that remarkable field, 8 champions have emerged — each setting new standards for commercial excellence with Showpad:Individual Awards🏅 Enablement Leader of the Year: Kacie Parker, Director of Sales Enablement, Merative🏅 Marketing Leader of the Year: Shaun Revill, Marketing Director, Gripple Ltd🏅 Rev Community Champion: Christian Nordbeck Sørensen, Lead Marketing Technology Professional, Vestas🏅 People’s Choice Award: Aki Abe, Sr. Sales Enablement + Marketing Specialist, Panasonic Connect North AmericaCompany Awards🏅 Innovation in Buyer Experience: IFF🏅 Pioneer in AI-Powered

Hey Rev Community! 👋June and July were buzzing with recognition, learning, and big steps forward for our enablement ecosystem. Here's a quick look at everything we celebrated, launched, and learned together:🏆 Excellence in Action Awards: Recognizing the BestIn June, we spotlighted our standout customers in the Excellence in Action Awards. These nominees weren’t just the best in their field, they redefined it. They showed what it really means to drive excellence.➡️ Winners will be featured in upcoming posts—stay tuned!🌟 The New Cohort of RevMaker ChampionsWe’ve officially kickstarted the nominations for the latest group of RevMaker Champions — a passionate crew of experts helping shape conversations, guide peers, and push enablement forward on The Rev. If you are someone who consistently adds value, and are interested in sharing your expertise to continue to build our community — we'd love for you to nominate yourself !🌟 Top Performing PostsExcellence in Action Awards | Finalists An

Thanks to everyone who joined our MarketingProfs Friday Forum, How Marketing Teams Use AI to Create Content That Sells, and a huge thank you to our incredible guest, Meghan Martell from Bruker Applied Mass Spectrometry, for sharing her experiences. If you missed it and want to watch it in full, it’s available on demand now.  Or, if you just want the TL;DR — here are my top three takeaways: 1. AI is your copilot, not your autopilot.AI is great at speeding up your content workflows, but it still needs a human behind the wheel. It can be brilliant for things like research, ideation, and first drafts. But when it comes to strategy, tone, and final execution? That’s where your team’s judgment is absolutely necessary.  2. Replace guesswork, not creativity.For too long, marketers have been building content based on gut feel or anecdotal feedback. Now, AI analytics can actually show us what’s working — what sellers use, what buyers engage with, and what supports business outcomes, like win rat

Showpad was recently vetted and approved by Adobe for our key integrations which led to a listing on the Adobe Exchange to highlight the benefits to customers. Enhanced Marketing Automation with Marketo Engage: Seamlessly deliver personalised content to prospects based on Marketo Engage data. Track content engagement within Showpad and feed valuable insights back into Marketo Engage for optimised lead scoring and nurturing. Enable sales teams with the most relevant content directly within their workflow, driven by marketing campaigns. Optimised Content Management with AEM: Centralise content creation and management in AEM, and effortlessly distribute it to sales teams via Showpad. Ensure brand consistency and up-to-date content across all sales interactions. Streamline content workflows, reducing time-to-market and improving efficiency. It would be great to hear from customers who have these integrations or are interested in them. 😀

AI is everywhere right now. Everyone’s talking about it. But most revenue teams are still figuring out what to actually do with AI and how to realize the value from it. That’s the conversation I wanted to have during our recent virtual event, “The AI Advantage Live: How Sellers Are Winning with AI in 2025.” I was joined by two experienced minds in the revenue space: Alex Wakefield, Chief Revenue Officer at AcuityMD, and Morgan DUARTE, Global Commercial Excellence Leader at Schneider Electric. Together, we dug into how top-performing revenue teams are making AI work for their sellers, not in place of them. My biggest takeaways:AI that’s not tied to sales outcomes is just another tool. Success starts by asking, how do we sell better? Then figure out where AI fits. AI isn’t just a time-saver… it’s a trust builder. It should help sellers show up with more precision, relevance, and confidence. Change management is the real unlock. Give sellers space to experiment and empower your champions.