News & Wins

Missed our live session? We have gathered the top strategies, insights, and AI features shared by our experts below. Catch the full video recording at the bottom of this article! 💡 The Content & Complexity ChallengeManaging technical enablement across large-scale electrical infrastructure poses unique organizational challenges: Massive Portfolio Scale: Siemens Electrical Products USA manages over 175,000 standard SKUs, scaling to over 500,000 configurable or custom-built product combinations. Content Fragment: With 700,000+ files previously scattered across 12+ disjointed platforms, local drives, and search engines, finding accurate, up-to-date documentation was like finding a needle in a haystack. The Cost of Delays: Electrical infrastructure is a specification-driven market. Delays in providing product specs or technical answers directly stall sales cycles and risk losing projects to competitors.  🛠️ Structuring Data for AI SuccessSiemens spent 16 months overhauling its bac

Thank you to everyone who joined our August Office Hour! In this session, host Katrin Kirchmann, Product Manager Nikki Paessens, and VP of Global Sales Engineering Justin Hill walked through the key capabilities introduced in the Summer Product Release.Missed our live session? We have gathered the top strategies, insights, and AI features shared by our experts below. Catch the [full video recording] here! 💡 Analytics & Insights OverviewShowpad helps keep your team aligned with real-time visibility into what drives revenue: Engagement Signals: Access visual overview surfaces to track content reach, seller adoption, and buyer engagement trends. Analytics AI (Open Beta): Type questions in plain language to get instant, contextualized charts and insights without manual data extraction. [Join our community group to share your feedback and thoughts directly with our product team]. Persistent Filtering: Customize landing pages and company dashboards with custom date ranges and user g

If you lead a revenue team that sells physical products, I want to talk about one thing that should be keeping you up at night (if it isn't already): your company's knowledge gap is widening faster than you can close it. Here's what I mean.AI is accelerating product innovation across every industry we serve. R&D cycles are shorter. New SKUs, new formulations, new configurations are hitting the market at a pace that would have been unrecognizable five years ago. That's exciting for your business. It's terrifying for your field teams.Because at the same time your portfolio is expanding, your most experienced sellers are heading out the door. Retiring. Moving on. Taking decades of product knowledge, customer relationships, and deal instincts with them.What's left is a growing gap between what your products require sellers to know and what your sellers actually know. And every function in your revenue org is feeling it differently.If you're in marketing, you're creating campaigns for p

In our recent Showpad Summer ’26 Launch Webinar, Senior Product Marketing Managers Jack Barttrop and Alana Cento unpacked how Showpad’s latest release directly addresses the Revenue Effectiveness Gap—the disconnect between how top performers win deals and how the rest of the team executes. 🌟 Webinar Key Highlights1. Bridging the Revenue Effectiveness Gap The Problem: Modern deals are increasingly complex, with larger buying committees and rapid disengagement. Hard-won expertise often remains locked in top performers' heads or buried across scattered systems. The Solution: Showpad codifies top-performer playbooks and connects your revenue ecosystem so every seller can execute like a 3-year veteran. 2. Day in the Life: Admin & Revenue Enablement Analytics AI: Query buyer and seller engagement data using plain natural language to immediately uncover what content drives real revenue. Genie Agent Studio: Deploy specialized AI agents without writing code (e.g., RFP Response, Competi

When organizations build a modern revenue engine, a common dilemma surfaces fast: should your AI for the revenue team be an extension of your general corporate tools, or should it live directly within your enablement infrastructure?As enablement leaders at Showpad, we've been hearing some version of this question from a dozen revenue colleagues in the last few months:"My CIO just told us we're standardizing on Copilot. Are we done?" "A consultant pitched me on building custom agents in Claude. Six months, six figures. Worth it?" "Half my sales team is already using ChatGPT on their phones. I have no idea what they're putting in there."Different pressures, same underlying decision: where does AI engineered for the revenue team actually live? Your IT organization wants one AI layer for the whole company — clean, governed, paid for once. Your sellers want something that helps them in a customer meeting tomorrow morning. And someone is going to ask you, probably this quarter, what you're d

📣 Become a Showpad Insider — Help Shape What's NextAt Showpad, we're always building — new features, new improvements, new ways to help you do your best work. And the best way we know how to build the right things? Talking to the people who use it every day.That's why we're looking for customers who want a front-row seat to what's coming next. Showpad insiders get early access to new features before they're released, a direct line to the team building them, and a real say in what we prioritize.If you've ever thought "I wish Showpad could do this" — this is your chance to be part of making that happen. We want customers who are curious, hands-on, and excited to dig into new functionality and share honest feedback while it's still being shaped.Interested? Drop a comment below — we'd love to have you.We'll be opening access in waves, so jump in early.

Somewhere right now, a seller is a few minutes out from a first call with a new prospect. They’ve never spoken to this account. They’re on the company’s About page, cross-referencing LinkedIn profiles, trying to shape a point of view they can walk in with.That moment is where AI agents in sales must earn their place. Most of what’s said about agents right now is impressive in theory, but vague in practice — nowhere near that seller’s actual reality.The way past that is by moving away from general conversations about agents and starting to talk about specific ones for sellers. Because enablement leaders don’t need philosophy. They need answers to concrete questions: What does an agent mean for a seller’s day? What does the output look like? Who governs what it says?That’s what I had in mind when I built an agent for my sellers at Showpad — the Value Selling Prospect Research Agent. It’s one example of the bigger shift underway: enablement teams stepping into a new role as the architects

Talking with our sales team yesterday, a recurring theme was the experience they’re having with sellers using “summarise” functions in AI tools. Especially the one‑click, buttonised versions baked into  platforms. On paper, these are great for speed as sellers don’t have to type notes, they just hit “Summarise” and move on.The pattern we’re seeing, though, is that a lot of nuance gets lost. When a seller presses a generic summarise button, they’re usually not adding any context about the opportunity, stakeholder dynamics, methodology (MEDDICC, SPIN, etc.), or what “good” looks like in their environment. Unsurprisingly, we end up with summaries that are fast but shallow.From an enablement perspective, that creates some interesting challenges: If sellers and managers start operating primarily off AI summaries, any distortion in those summaries becomes a second‑order enablement problem as coaching is based on partial reality, pipeline reviews miss key context, and training content calibra

I remember pre-ChatGPT when everyone complained that sales teams had too many tools. Now, with AI, almost anyone can create another sales tool with a sentence and a prompt.That’s useful for ideation, but it feels like we may have gone from one extreme to the other. The question isn’t whether a tool can be built anymore. It’s whether people will maintain it, trust it, and remember where to find it when they need it.I think we’ll eventually return to having a central platform for the seller, with specialized capabilities available inside it rather than spread across numerous standalone tools.That’s one of the opportunities I see for Showpad: sellers can stay in a familiar environment while accessing more specialized workflows, including value articulation and business-case development.The tools will keep getting easier to build. The real value will come from making them part of a coherent, trusted seller workflow.

 The 2026 Excellence in Action Awards recognize customers and partners driving real revenue impact — from field selling and buyer engagement to AI implementation and channel enablement.Last year, organizations like ABB Robotics, IFF, and Panasonic took home awards. This year there are 11 categories to compete in, and semi-finalists get recognized through community voting, so your peers get to weigh in too. Winners receive an all-expenses-paid trip to an Excellence in the Field event, speaking opportunities, and recognition across Showpad's channels — plus a physical trophy for the office.  Applications close August 12. Head to eia.showpad.com to learn more and apply.

What are you most excited about in this release?This is one of our biggest releases to date — updates across GenieAI, Field Meeting AI, Roleplay AI, Library AI, and more. [Check out the full release overview here →]We're curious what caught your attention. Is it something you've been waiting for? A feature you're already thinking about rolling out to your team? Or maybe something that surprised you?Drop your take in the comments — we'd love to hear what you're planning to do with it.

Hi Community, I hope the first two months of 2026 have been power-packed, insightful and enthusiastic for you as it has been for us. The last eight weeks have been all about setting a strong foundation for the year ahead, focusing on automation, consistent communication, and introducing the new experts joining our journey. 📈 Highlights from Jan and Feb 2025 Product Recap: Revisit a year defined by AI and global scale, highlighting the analytics and automation features that are now driving our 2026 strategies. (as shared by ​@MAS ) Stop the Manual Edits: ​@Matty_Wampus shared how to automate co-branded content for partners, ensuring your brand stays consistent without the administrative burden. Kickstart 2026 with the Right Enablement Skills: ​@Erwan Moisan shed light on tailored sales enablement communication, emphasizing that consistency in messaging is the key to rep confidence in the new year.🌟 Community SpotlightThe heart of The Rev is its people. This period, several key Showpad

Welcome to 2026 Rev Community! 👋How did the holidays treat you? We hope you had a great time with your loved ones and are back to the grind with enthusiasm and eagerness to ace 2026! From exciting product updates to fresh content, December was a month shaped by innovation, connection, and a whole lot of AI. Here’s a quick recap 👇 🌟 Community Spotlight  Meet ​@Tonje from ABB Robotics Sweden 👋As a Global Training Coordinator based in Mölndal, Tonje was honored with the Best-in-Class Enablement Award at Excellence in Action and was part of our London offline event, making a strong impact through her enablement leadership and community involvement. Drop a Hi here! Also, say hi to Pavithra, a RevOps BI Analyst at Showpad, is a new member of The Rev community. She hopes to bring strong data and revenue operations expertise to the group, actively engaging with peers and contributing to discussions that drive insights forward. 🧩 Highlights from DecemberWhile December was a slightly quiet

Hi Community, In 2025, we drove Showpad forward through four major seasonal releases: February, May, August, and November. Each of them brought bold architectural upgrades and game-changing AI features. And while those months stole the spotlight, the in-between periods were packed with key usability improvements and tighter CRM integrations. Let’s take a look back at a year of growth and what it sets up for 2026. The Major Releases: Feb, May, Aug, Nov The heaviest lifting this year, including major AI integrations, improved reporting, and architectural overhauls arrived in these four pivotal updates.February: Strengthening FoundationsThe year began by fortifying the infrastructure for enterprise content management. The new Admin App: We fully transitioned to the new interface for Admins this year, launching GA in February. The update brings a 10x UX improvement, modernizing daily workflows with a faster interface and powerful features like Automation Rules, Global Search, AI-powered Pa

Hi Community,If you haven’t heard yet, Showpad has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms.For us, this isn't just another industry accolade, it’s validation of the work we are doing together to change how revenue teams operate. Whether you are an admin structuring libraries or a seller closing deals, this recognition belongs to you as much as it does to us.This year’s report comes at a pivotal moment in our history. Following our recent union with Bigtincan under Vector Capital, this recognition highlights the massive potential of our combined strengths. We believe this placement confirms that our strategy unifying content, coaching, and enterprise-grade AI is exactly what revenue teams need to win.Why we believe Showpad is a Leader The 2025 report evaluated vendors based on their “Completeness of Vision” and “Ability to Execute.” Showpad was recognized for its ability to help organizations operate with greater speed and confidence. Th

Hey Rev Community! 👋How did November treat you? From exciting product updates to fresh content and on-the-ground events, November was a month shaped by innovation, connection, and a whole lot of AI. Here’s a quick recap 👇 🌟 Community Spotlight - ​@NWinterfeldt Nikolaus Winterfeldt is a Marketing Manager at Olympus, in Germany. A member of The Rev since August 2024, he brings a sharp perspective on medical technology marketing and customer engagement. Nikolaus has been one of the top contributors on the Rev (specifically in the Ask and Answer section).Drop a hello to Nik here.🌟 Highlights from NovemberNovember’s hottest discussions were shaped by Showpad’s latest AI innovations, product enhancements, and strategic insights. Here are the standouts:The AI-Powered Revenue Accelerator: Turning Sales Enablement into a Strategic Growth EngineLearn how AI is reshaping sales readiness, improving coaching, and driving predictable revenue outcomes.  Read moreAI-Powered Page Localization: Stop

Hey Rev Community! 👋How’s everyone doing? October was a huge month at Showpad — full of big news, great conversations, and fresh ideas from all of you.If you missed any updates, here’s your quick catch-up on what’s been happening across The Rev and beyond.Big News: Showpad Merges with BigtincanOctober brought one of the biggest announcements yet — Showpad and Bigtincan have merged!Together, we’re combining strengths to redefine the future of revenue enablement, offering even more powerful tools and AI-driven insights to help teams work smarter and sell better. 🌟 Community Spotlight - ​@zpashko Meet Zach Pashko, coming to us from Philly and leading Commercial-Wide Enablement at AcuityMD. Zach drives excellence across all go-to-market teams — from Sales and Marketing to Customer Success — using Showpad as a key piece of his enablement ecosystem. He’s passionate about optimizing adoption, aligning content strategy to revenue goals, and learning from other high-growth teams here in The R

Hey Rev Community! I wanted to drop some thoughts in around AI as it’s something I’m talking a lot about with my customers at the moment. Over the past couple of years, a lot of AI has been added into Showpad, and we have a tonne more coming on the roadmap. So I wanted to highlight some of the features everyone should be using today, and look at some of the adoption challenges customers are facing.  Our AI-powered solutions focus on three awesome things: Automation, Efficiency, and giving you the best Decision Intelligence. Basically, Showpad AI is here to turbo-charge the three pillars of your enablement strategy: 1. Smart Content Management: Ditch the Clutter! 🧹Automation for Admins: Say goodbye to repetitive tasks! We streamline workflows by automating content organization. Our AI can even spot unclear filenames and suggest a standardized format (hello, AI-powered Filename Compliance!) so sellers can find things instantly. Precision for Sellers: No more endless searching! Features

 Sales Leaders want immediate results. Sales Enablement wants long-term capability. The tension is almost always about timing, not goals.Both sides want higher win rates, stronger pipeline, and consistent revenue. Scenario 1: Pipeline SlumpVP rejects training.Enablement reviews 60 calls, finds weak discovery, runs a 45 minute reset.30 day results: Discovery-qualified opps up 22 percent Deal size up 11 percent (Gong Labs 2023)  Scenario 2: Adoption ProblemEnablement launches a competitive playbook. Reps ignore it.Managers begin coaching it weekly. Adoption surges.Manager reinforcement drives a 65 percent lift in behavior change.(Gartner 2023)Win rate improves 18 percent. Scenario 3: Misdiagnosed Skill GapClose rates fall. Leadership requests negotiation training.Enablement checks CRM data: 41 percent MEDDIC completion 27 percent economic buyer contact They fix qualification. Win rate increases 14 percent.(CSO Insights 2023, Forrester 2024) What the Data Shows Enablement lifts win ra

 Hey Community, Thanks to everyone who joined our recent live workshop, The AI Blueprint for a High-Performing Sales Org. And a special thanks to our guest, Raj Vijayarangan, VP of Enterprise Applications & Architecture at PointClickCare, for bringing such a practical perspective on what it really takes to scale AI across a sales organization.AI is no longer a future concept, it’s here, reshaping how sellers engage, plan, and perform. Yet, many teams still face the same challenge: disconnected tools, manual processes, and stalled pilots that never quite reach production.In our session, Raj and I focused on one question: How do you move from AI potential to predictable performance?If you missed the discussion, the full recording is now available on demand.Here are three takeaways that stood out for me:Success starts when AI meets real workflows.It’s easy to get caught up in experimentation, but impact only happens when AI is embedded into how sellers actually work. Too many teams fa

  At first it might seem like a minor wording change, but to me it signals something much bigger. It reflects how companies are evolving, how customer journeys have changed, and how enablement is expanding in both scope and impact. Here are the main reasons I believe this shift matters. 👇 1. Revenue Is a Shared MissionMore companies are realizing that revenue is not just the responsibility of the sales team. It is a shared mission across marketing, customer success, and support as well. When the entire go to market organization contributes to revenue, all of those teams need the enablement, training, and alignment that used to sit only with sales. 2. The Customer Journey Has Fully EvolvedModern businesses are built around long term relationships, recurring value, and customer outcomes. That means the work does not end at the point of sale. Customer success now plays a direct role in growth. As a result, enablement has to follow the full journey and support every touchpoint that shapes