What are the Excellence in Action Awards?
The Excellence in Action Awards honor Showpad customers who are raising the bar in commercial excellence — shaping what greatness looks like across sales, marketing, and enablement.
And the nominations are in! Each of the semi-finalists were submitted by their peers and revenue leaders for their contributions, so now it’s your turn to vote on who takes the spotlight.
As the leading revenue enablement platform, Showpad helps you tap the full potential of every seller by uniting your entire revenue team around the content, training, and buying experiences needed to win more deals — all in one intuitive, AI-powered ecosystem.
We are fueled by one goal: to enable excellence. These awards celebrate the customers bringing our mission to life.
What are the awards categories and criteria?
For these inaugural awards, we’re honoring outstanding professionals and places of business across key facets of commercial excellence, including:
Company Awards
- Innovation in Buyer Experience: Commending a company that’s pushing the boundaries with creative Showpad solutions that elevate the buyer experience. Their Initiatives have resulted in more engaging, seamless, and effective customer interactions.
- Pioneer in AI-Powered Enablement: Applauding a company that’s successfully integrated AI into its enablement strategy. By leveraging AI, they have enhanced sales training, content delivery, or buyer engagement in groundbreaking ways.
- Rising Star: Saluting a company that’s achieved remarkable results within its first year of using Showpad. Their rapid adoption, strong execution, and measurable impact set them apart as a standout new customer.
- Best-in-Class Enablement: Shouting-out a company that’s achieved exceptional seller effectiveness and buyer engagement. The winning organization has demonstrated quantifiable impact on their business, a fast and effective Showpad deployment, and strong cross-functional collaboration between sales, marketing, and enablement teams.
Individual Awards
- Enablement Leader of the Year: Honoring a standout enablement leader or program manager who’s steered strategic success with Showpad. Their leadership has significantly improved sales effectiveness, content adoption, or training impact.
- Marketing Leader of the Year: Celebrating a marketing professional who’s played a pivotal role in guiding enablement and sales alignment. Their efforts have ensured sales teams have the right content, insights, and strategies to interact with buyers effectively.
- Rev Community Champion: Acknowledging an individual who shares their personal success stories, best practices, and insights with the broader revenue enablement sphere on The Rev, Showpad’s community platform. Their contributions help others learn, grow, and innovate.
Why should you vote?
Because enablement excellence deserves to be recognized! Once voting closes, finalists move to judging — and the winners will be notified in July 2025 and publicly announced in August 2025. Here’s what each individual winner and company executive sponsor will receive:
- All-expense-paid trip to an upcoming Showpad flagship event in their region.
- Exclusive thought-leadership opportunities, such as an invitation to speak at an industry event and a case study feature.
- Professional recognition, including a special Excellence in Action badge for their personal LinkedIn profiles. Additionally, all contacts from winning accounts will receive a badge on The Rev, our customer community where enablement professionals connect, share best practices, and grow together through collaboration, support, and exclusive insights.
- Spotlight in Showpad marketing via video interviews and social promotion.
Ready to commend excellence with a click?
Your vote matters, and it’s a great way to show support for the trailblazers shaping the future of enablement. Take just five minutes to champion a peer, partner, or company that’s setting a new standard for commercial excellence.
Community voting is open until June 13 — and your input helps spotlight the standout individuals and teams driving enablement forward.
- Navigate to Customer Awards
- Filter by award category
- Read their stories and upvote the semi-finalists you feel deserve to win


