We're wrapping up our Golden Rule series on how to achieve implementation success. We all know that to drive impactful results, you have to show your team what success looks like. That’s why it’s so important to spotlight your power users and help share their success stories far and wide. Check out some of our tips below — and let us know what you’re doing to celebrate your team’s wins with Showpad.
Before we dive into Golden Rule #5, catch up on Golden Rule #1-4:
Golden Rule #5: Elevate your champions and success stories.
The most persuasive proof points are authentic success stories. Empower your sellers and executives to become advocates for your solution. Their personal successes can inspire greater adoption and usage by others. By highlighting their experiences and their quantifiable results, you create relatable, human-centric stories that motivate others to use the solution too.
How to turn users into champions:
- Identify sellers with the strongest results — and broadcast their success. Encourage top-performing sellers to share their best practices and wins associated with using your enablement solution. Coach champions to focus on how specific features of the enablement solution contributed to performance outcomes, such as deals closed and satisfied customers. Emphasize the direct impact on revenue and provide concrete examples that demonstrate the value of the enablement solution in real-world scenarios. Promote these accomplishments in public forums like team-wide meetings, messaging apps, and enablement tool announcements.
- Quantify your impact on outcomes — and show non-adopters what they’re missing out on. Collect data on key performance indicators before and after the adoption of the solution. For example, compare win rates, sales cycle lengths, and average deal sizes before and after the implementation process. Document these compelling results, highlighting the direct connection between the use of the enablement solution and the positive impact on sales performance. Share these outcomes to demonstrate the tangible benefits of adoption and what sellers might be missing out on by not using your solution.
If you liked this series and want more of our tips, you can check out the full guide here.
