The future isn’t more sales tools. It’s specialized capabilities inside the platforms sellers already use.

I remember pre-ChatGPT when everyone complained that sales teams had too many tools. Now, with AI, almost anyone can create another sales tool with a sentence and a prompt.

That’s useful for ideation, but it feels like we may have gone from one extreme to the other. The question isn’t whether a tool can be built anymore. It’s whether people will maintain it, trust it, and remember where to find it when they need it.

I think we’ll eventually return to having a central platform for the seller, with specialized capabilities available inside it rather than spread across numerous standalone tools.

That’s one of the opportunities I see for Showpad: sellers can stay in a familiar environment while accessing more specialized workflows, including value articulation and business-case development.

The tools will keep getting easier to build. The real value will come from making them part of a coherent, trusted seller workflow.