When Herwig Evenepoel from Hitachi Vantara met with Showpad’s CEO Hendrik Isebaert at an executive dinner in Brussels, it was clear that the group was in for an animated discussion about the many facets of revenue enablement. What we took away is detailed in this blog co-authored by Herwig.
His three callouts are:
- Resource consolidation is most effective when working cross-functionally
- The enablement platform becomes the linchpin for creating a unified and consistent external voice
- Success lies not only in the implementation of new tools, but also in the strategic orchestration of behavioral change across the organization
Do you agree with Herwig? Where do you believe you are on your journey from sales to revenue enablement?